Search Engine Optimization (SEO)
This leads to increased traffic, better user engagement, and ultimately, more leads and conversions. SEO is an ongoing process that requires continuous effort, but when done right, it’s one of the most effective ways to grow your online presence and reach your target audience.
The Ultimate SEO Blueprint for Contractors Ready to Rule Page One.
This blueprint guides you step-by-step to optimize your website, attract more leads, and secure that coveted spot on page one of Google. Get ready to elevate your business and outshine the competition!
What Is Exceptional SEO for Contractors?
Search Engine Optimization (SEO) for contractors can be categorized into different stages, depending on how much effort and strategy are applied.
At the very basic level, there’s zero optimization. In this scenario, search engines have no clue your business exists. Your website is practically invisible, and unfortunately, about 30% of contractor websites fall into this category.
A step up involves minimal effort—perhaps a couple of blog posts each month and some light on-page keyword optimization. While this might seem like progress, it’s far from enough to reach the first page of search results. Around 50% of contractor websites are stuck at this stage, barely scratching the surface of what SEO can do.
With a more advanced approach, businesses begin to see real results. Regular blogging, strategic keyword use, and some technical backend improvements can land a few keywords on the first page. This level delivers respectable outcomes but isn’t enough to drive the consistent, high-quality leads needed to scale a business to $10 million in annual revenue. Roughly 15% of contractor websites operate at this level.
Then there’s the elite tier of SEO—the comprehensive strategy that leaves no stone unturned. This involves mastering the ever-evolving world of SEO by consistently applying advanced technical skills, publishing authoritative content, and maintaining relentless dedication to success. Only about 5% of contractor websites reach this top level, but these are the ones dominating search results and generating the most organic leads to fuel substantial business growth.
This is where we shine. Our approach is all-encompassing—we focus on getting you not just onto the first page of Google but into the very top spot for the keywords that matter most to your success.
It’s important to understand that SEO is a long-term investment, not a quick fix. But with persistence, expertise, and a results-driven strategy, we’ll help you achieve the steady flow of leads needed to grow your business and reach your revenue goals.
Why Remodelers Need SEO to Stay Competitive
Many remodelers are often shocked when they discover the cost of an effective SEO program tailored for contractors. At first glance, it might seem high, especially when compared to cheaper services that promise first-page rankings for a fraction of the price.
When we first started offering SEO services in 2013, we prioritized affordability. Our goal was to make high-quality SEO accessible to as many contractors as possible, keeping prices reasonable. However, we quickly realized a hard truth: cheap SEO often delivers results that are barely better than no SEO at all.
As we refined our approach, results began to improve. Clients were more satisfied, and their rankings started to rise. But despite our progress, we found that consistently securing top rankings for all critical keywords remained a challenge.
In 2018, we posed a new question: “What would it take to win at SEO every time?”
The answer was simple: we needed a comprehensive strategy—one that left nothing to chance. This meant creating an SEO program designed for consistent, dominant results, ensuring our clients could consistently outperform their competition.
What makes it work
Maintaining the Foundation
Your website is like a garden. There are over 70 foundational SEO elements that need regular auditing and fixing—everything from optimizing H1 tags and images to removing spammy backlinks and ensuring lightning-fast page speeds. Skipping these steps allows weeds to grow, eventually harming your rankings. We meticulously tend to every detail.
Creating Fresh Targeted Content
SEO thrives on relevant, consistent content. This includes blog posts, case studies, geo-targeted pages, and videos that showcase your expertise. Generic, low-cost content won’t cut it. Our professional, in-house writers—experts in your industry—create compelling, tailored content that positions your business as a leader.
Managing Your Online Reputation
A strong online reputation sends powerful signals to search engines. We use specialized tools to collect and post glowing reviews from your customers while monitoring for any negative content. If something harmful appears, we create and promote positive content to counteract it. Your reputation stays protected and pristine.
Expert-Led Execution
SEO isn’t something you can set on autopilot. Many companies rely on low-cost managers or generic software to oversee their campaigns. We take a different approach. Our team of skilled SEO professionals actively monitors and optimizes your site, always on the lookout for threats, opportunities, and ways to fine-tune your strategy.
SEO
In essence, we do everything necessary to secure and maintain top rankings for your site. This isn’t about cutting corners or finding shortcuts—it’s about delivering results that matter.
We no longer focus on making SEO accessible to every remodeling company. Instead, we provide a high-impact solution for businesses that value being at the top of search results and understand the effort required to stay there.
Creatofly Manifesto
Creatofly is all about doing things—the right way, no exceptions.
It’s a mindset adopted by remodeling and home services companies who are leaders in their field—or who are on their way to becoming market leaders. These are companies that charge premium prices because they offer only the best: the best products, the best installation, the best warranties—essentially, the best of everything.
Creatofly companies never take shortcuts. When they make mistakes, they go above and beyond to turn those mistakes into an opportunity to do even better. The result? Their customers become passionate advocates, eager to refer friends and family, driving the company to even greater success.
From a marketing perspective, Creatofly is about doing things the right way—not the easy way, and certainly not the cheap way.
They invest wisely to dominate the competition. It’s not just about flooding the airwaves and internet with more messages than anyone else, but also communicating clearly about what they do, how they do it, and why they’re the best—delivered with power, passion, and precision.
Their websites rank at the top of Google searches and effortlessly convert visitors into customers.
They excel in online lead generation, with systems and skilled personnel in place to close the deals.
Creatofly means being the customers’ advocate.
Creatofly means treating employees like family.
Creatofly means never compromising.
Creatofly means winning fair and square—by being the smartest, the most diligent, and the hardest-working.
Community Support and Resources
With a vast community of developers, designers, and users, WordPress boasts an extensive support network. Whether you need help troubleshooting an issue or seeking advice on best practices, numerous forums, tutorials, and documentation are available. This robust community ensures that you’re never alone in your WordPress journey.
Nerd Coding
Our expert team of SEO specialists is passionate about optimizing websites for search engines. They stay ahead of the curve, constantly researching the latest trends and best practices. With a deep understanding of what search engines look for, they’ll code your website to meet the most current industry standards, ensuring it performs at its best and gets noticed online.
Premium Blog Content
In-Depth Monthly Review
Monthly Video Posting
Search engines love videos, and we’re here to make sure you take full advantage. Each month, we fully script and produce engaging, high-quality videos designed to boost your visibility. Afterward, we upload them to your YouTube channel and website, giving your content the exposure it needs to improve your rankings and drive more traffic.
Business-Listing Optimization
Search engines prefer businesses that maintain consistent information across online directories. That’s why we manage, monitor, and update your listings on all the major business directories to ensure accuracy. By keeping your business details consistent, we help you gain an edge with Google and improve your visibility in search results.
Plus 8,284 Other Things
Our Portfolio Speaks for Itself
We invite you to explore our portfolio, where you’ll find examples of our recent work. Each project reflects our commitment to quality and creativity, showcasing the unique identities of our clients.
